Looking for a way to track your changes in keyword rank for various terms and phrases? What about tracking your competitors? Advanced Web Ranking might be the right seo software tool for you. I gave Advanced Web Ranking a try when I started guest posting so that I could better track the results of my efforts to target certain keyword phrases.
How it Works
Advance Web Ranking works by tracking your input keywords and phrases in the search engines and providing reports based on your keyword performance. You can tie the software to your Google Analytics account to also track traffic data. The photo below is a screen shot of the current rank page.
Keyword research tools are included in the package to help you pick new phrases to target or to check for rank. So, aside from manually importing keywords, you can get suggestions of items to add. There are no limits on numbers of keywords or phrases or on the number of search engines to run. Below is a screen shot of the keyword tool.
The software allows reports to be generated across multiple formats and you can set for automatic emailing.
Usability
When I gave the software a try, I was quite pleased overall. First off Advanced Web Ranking is generally quite easy to use for the basic features. I was able to jump right in and get started. The reports are also detailed and easy to read. If I have any complaints it is simply that the program has so many features that it seems a bit overwhelming at first if all that you want to do is check a few keyword ranks. But once you learn your way around it, something that really doesn’t take all that long, that feeling disappears and is replaced by an appreciation of just what all it has to offer. For those who need help, a user guide is built in, although I had to play with a bit a few times to get the right help that I needed.
Pictured below is the keyword rank page:
Many different reports are offered in the system, such as keyword and search engine reports, to see the effects of your seo efforts, and one that I particularly like is the top sites report, which shows the top sites ranking for your selected keyword and search engine. You can then add these to the list of sites that you are tracking. It is a great way to keep track of the competition!
One thing I noticed with Advance Web Ranking that some might criticize, but that I appreciate, is that it checks the ranks rather slowly. Given that search engines generally make it a violation of their terms of service to use programs that scrape their results, any software that moves too quickly is a concern. Advanced Web Ranking purposely limits its search engine request rate in order to be more akin to human browsing, which limits negative effects on the search engine and lessens the chance of blocking. So, before complaining that you want a lightening fast keyword rank check, consider those factors and simple go multi-task instead while your reports are running.
Advance Web Ranking offers multiple levels at multiple price points: $99 standard, $199 Professional, $399 Enterprise, and $1499 server. For details on the features of each, see the Advanced Web Ranking Purchase Page. Packages also come with some free link credits to gather data at SEOmoz. 30 day free trials are available on the site. Finally There is online and phone support available at all times.
Disclosure: I previously used a free trial before writing this review and was offered a software license if I wrote a review.
